The 1958 Chevrolet Bel Air gained a halo vehicle in 1958, the Impala, available only as a hardtop coupe and convertible in its introductory year. The Impala was the most exciting new shape in a new generation of cars. The body was lower, wider, longer as previous model year.
The 1958 Impala helped Chevrolet regain the number one production spot in a year of recession. Advertisements said, the car “lets you know you’re the boss,” and for years to come, that’s exactly what it did.